Post by account_disabled on Mar 6, 2024 4:07:15 GMT -5
Among the various forms that promotional activity can take, the transactional approach is probably the best known for advertising products and services. The companies that adopt it mostly aim to develop the business in terms of sales volumes. Often contrasted with the relational one, in this article we will highlight the affinities and differences of the two communication styles, discovering which tools can be used to achieve high performance and implement a winning strategy. Transactional marketing: characteristics The transactional marketing approach can be defined as the set of techniques aimed at achieving a sales objective. Notoriously, this happens by exalting the characteristics of the product, made even more attractive by promotions, coupons and various types of discounts. What matters is, in other words, to encourage immediate purchases, that is, to position the items on the market and increase turnover.
What are the benefits of transactional Hong Kong Telegram Number Data marketing? This strategy allows for greater stock turnover , since it is quite expensive for companies to keep large quantities of goods in the warehouse; then, with commercial messages aimed at selling products, they are able to make room for new arrivals and optimize sales volumes. Furthermore, campaigns of this type are quite economical. These are most often emails and advertising flyers, which do not require large investments, since they use mostly one-way and standard communication. The case of relationship marketing is different , where the focus is on building a lasting relationship with the customer. We'll talk more about it in the next paragraph. Transactional and relationship marketing If transactional marketing favors quick sales, the relational approach is, in some ways, the opposite. In fact, urgency is contrasted with the longevity of relationships with customers.
Breaking away from the historical concept of advertising, whereby production and distribution are the two pillars of communication, today's companies pay more attention to the connection with the interlocutor, offering content in line with the most widespread trends, habits and preferences. Therefore, promotional campaigns do not move in just one direction, but are diversified based on channels and individual target segments. In a highly competitive market, companies are called upon to offer something more in order to assert their leadership; in this sense, the biggest challenge is to acquire quality leads, inclined to repeat purchases in the future and to adhere to the brand's values. In essence, therefore, unlike transactional marketing, relational marketing prepares the conditions for establishing a direct one-to-one dialogue, in which it is not only the product that is at the centre, but the system of values associated with it ; with actions aimed at consolidating brand awareness , the organization generates positive feedback, on which it bases its strategy to grow the business in the long term.
What are the benefits of transactional Hong Kong Telegram Number Data marketing? This strategy allows for greater stock turnover , since it is quite expensive for companies to keep large quantities of goods in the warehouse; then, with commercial messages aimed at selling products, they are able to make room for new arrivals and optimize sales volumes. Furthermore, campaigns of this type are quite economical. These are most often emails and advertising flyers, which do not require large investments, since they use mostly one-way and standard communication. The case of relationship marketing is different , where the focus is on building a lasting relationship with the customer. We'll talk more about it in the next paragraph. Transactional and relationship marketing If transactional marketing favors quick sales, the relational approach is, in some ways, the opposite. In fact, urgency is contrasted with the longevity of relationships with customers.
Breaking away from the historical concept of advertising, whereby production and distribution are the two pillars of communication, today's companies pay more attention to the connection with the interlocutor, offering content in line with the most widespread trends, habits and preferences. Therefore, promotional campaigns do not move in just one direction, but are diversified based on channels and individual target segments. In a highly competitive market, companies are called upon to offer something more in order to assert their leadership; in this sense, the biggest challenge is to acquire quality leads, inclined to repeat purchases in the future and to adhere to the brand's values. In essence, therefore, unlike transactional marketing, relational marketing prepares the conditions for establishing a direct one-to-one dialogue, in which it is not only the product that is at the centre, but the system of values associated with it ; with actions aimed at consolidating brand awareness , the organization generates positive feedback, on which it bases its strategy to grow the business in the long term.